ࡱ> FHNOGniKj@Fht#PNG  IHDR5FtEXtSoftwareAdobe ImageReadyqe<PLTE4Ó݋BQJ\˜<|aslб@634w{y͏ugU.AtqqL#}⇪ٵ"Խt0ՄbydV zuRȀ2}ĩ*rү"żbͷzXTxZWX t1 RCc*vst}΀KHJoFkhef~`;ʿBYvɌ|hv#y{Qc~ɯ墻ᄨd~`߬Oȃϴ!ǚmۣ oу^&çxejw0tw xCHT *|–vzz՟#Џa\uNsɯhз05Am>m1x}Yof7 mONTwswA/`ahOTapuM̳# :[]GIDATx \TW.NX@<*TH / :B%H# hD cĊDQC:i bNxv$8L쇉3N;)ϩ:UU6>_Ss{{gZZگoʹԼ7}MofmM@˙6?δlfڴjpڵftj^"d{iө6Lm6Lm6L>7~9z9kfuhi~xmO6=XU¶`6]Լst{lG=0tq;¶3=-ϕjm`Z[~W Ng:4ߦl_s5  -*3=Wm~;|sLJ $'KvG-[|_UU q;ܗoqҶ-3AJX3sU[-|/WiDX 7+?ʸ7ڑ@j7MԔ?Cmw5uY/Wq*%EepMn)lkU/)) y5fL^ rAm{֒?7Fn Ӄ{kn6딯Bq{czR|{ nJNνq-E0%$q,1qqqw;4a{5LbY1yYyS\w^Mj.Hs,ݞx@]ڭ.o:zvn#'F*lR0%TVҡ$; ;-6ڦ.߱*n&D=WHPͮJ^vmں p+(WRFppkMQx5>C8'nvz>Eߞo[j%ymV[JA7Eb҈yrym8x_g`-yV!pt;*H6}`3tw#n =U~w_\n񳡑ZnKa ָ&;anD)\Ύ jhLS,6>o&FJnhT{^Ba<]F?5\3H5X^!l4_bsv߻i}`3XG:MTL+ˏB _Bn;$խ܊b5.vcqöf<iH8!)fCwJD<׹^7{Ž.xczV$mE5펿SҸy(/k4Beh)j֖ t6NSϟmT&L {9b[6pN,EN b;1Gώbfte =W)6I f)|xրl%bQ㺢[t`4@j^Ub6| K~Qz~KtM&OY'b&H]_>$'/|tP a {xN&[A#[hV$h|hUu8e?v0_D` Q3UX,;i |v@7I ;p{rjް5 wmkA&KdУرjc1mm۰2$bF;l(M愚 m4me=4咓SN Y =A;hT+?ڳ.{`H l ҏp0`ʧI]yY)FN.0k?bZ׌ P .0>h+*zW*m9rTg1$ݡͮ[l͎nk1 ljEج_3r<~ջet$",n Q3Ͳʵnt x&o4/P 4h3>]EdT8V\ߌVԧQﶓGC= [J`ZK4)>n0mW*+L95URg#]ܚFϳFסL)nߎ dy¶i &ϲ+ H8ջf](HnT]`G}+ӎ FEƎhᅵ|-)c>4-FŰ/bHqIIq,݌60a6ĭ) إ@ $KBY֝VeEi# k$ O2I1ш hMЍnm;CA*%(ɏqfïvF5͚̋ZmEv!IEPs&?VN(nZ.2LiWsdPyF1 ڈfH2EfFa4'gWю"mgn{wagQC؜ fUm{r͛^ d 3mǣ8CJ9 ja-Lj9VQ(?>ʕY$AJ9A<*N&Wu!]L\= AQ7Ij#۳,rGwz6e ?zɏ񨦅n~R^yMPpvSj:W !D ;Gfm5DMt}hAa܊QN r"p{xܩ,.sRHa"[Cd&#Z>nI~5+XƝjeDMچ!6$Llr GYaЬ9qfT;OG8{ᴀp^XLTIEY] Vg`F+}x5 , :oͲqۆVo`^ tt?E"Nՠ>h fк` H́u]fsV? t@fʓqƺ@0Q^?Zzтn%1)-po+,&k:V0u;Oac&pi94@hD^yx'S}5W6i\lީn{S to#IJg8 =ED3hW4 Pq6APlTT3_)`k,򈑉䫡l;>#/h5(&! <>62 }آs{67̠dX !bt D2-#t"GŠJ N:yaXE,،24=WtfWA [C)3"8+/ބd"5C,*! I֙N#fWѩ=e Ŋyb.qgndFEylQU5szI0]pSd׍;CQQ'#HnZiMg*L}ZyNM4j 1:E:9TGMcү^~C6lHRP&T_1;[ 5Ѷz7?J5#L4S y=dS%єDޫjvXG1Z369TCy>10yXn2(g !q#®?=}"l=&9BԤlq{['E 5P;GPS?*O )acIh>ejD ܜs*Z,pEJzc*DIud`&%s7bE&Iwׯ@аlzta347#nɨLzh0o'I52` PmPSP*ɰ(4=H#4U@'@T3(lZlxS& ^Xj+ 8r+0)j$ClOoJ48ak3hׯ?7-a- *&.-z:;Xqޭ- ]iRn'L%hַGЈ\ TZ$FeDba'(bYeGfu٢wg7o{JWE9 h :8c5Dx3QZ GP[+A*tК2۳>Ik8\o1"j.n,,, 3II:w nPlr޼ya۷o_-䶭A5vG\& a4%a0N"4"^zakԇ6E1)Y\BS\Eb q@M_\uL2 FC)a|ⱷ0d2p]l8]'),0 ~1?]pDd*3]PbR 1 E0kl,44n=ϲcS\_.:шьZf{ݸZ=C C.u/{̼N-&Xc`Z/L֫4sAS ۜ%Ki|/LIA<.5U$6Ry˥Xqq#>,>PZ8DJ3OrwZE2i kfn^`Dp{<ŸX5Ip[;U, KڶɑKe[6Uo{{abؠaYW!nm9,94H&|F!ZwLsfhRz;XcCq{'Q@Z{?-쮣 pǵp]z=Vl@?n ޤqtaFdX#'X4Z(, 6C̠xc؞eƹvXw wm%iEZzeBE2n{f#A `;4MPq [Y;$Re6D7g^;e%w1Ɏ(\FY./܅6dp%9B4L!ЋGyö^6cϕI;T8{"MliNHlQsG{tKM3~AͮͦEQ SM*U`{^jc0Ϳ8MrLQ`03bZ)Z{: j erX. d&s 6<$̆v:qoFvONlhpHCXh",I+wC"H\d)0"X͘G|?H$ID9i8RS$k5#S6'&zkSN/Yo+!lL:F8MbD`EPv/[9L&݄lַ!l?e,e ',pR$[&/*++[?ZAHoqAu}2s/md2jBEF0ɬh[Sl$w=Jw]K㑔<L[u[{on䖳"YQgb3691 V%'5DX ^ät  HfRo6wNjg?M|69H:'Y,:oKv`~^x$GGD{3KͬX _Ͽ/4rRcA.zYHk7q35"B6ʾVk-i`6 g\IJ']EDe‰hdZM+g݄mt^_/4_dv660XvcENJ >P6 ݐyR"܉CMkGҸYd: aQ#3fFǂmH D/Ť/LJ݄m89GX7n_=eę`yW"&H$ܜeLT8yca؋I84,6ٗy 3 OimIsZnjnn>}B$ w66 |fJ Nʄe1dD_HHI(3Y4Vt#P8ƥhI "*h7}b3@%&"DQxj Sh F6yQ]`T3UX%-%lNIXi9ņ/6pi 42E;whٗCG*6) 3[DRFKYu ?JF=K[!f\܌;)# A'p1[!B|-8mfװe+t]av{Lfְs6XG1ٗc[(<=ض. ܄!pPP)^B.0LNh+i vX:-GHk[bZ&IÕojiaKZm-sl;t`sOQ,1DHf#E*@:E $SQӊRI*01~{ ى 4nk4 ֯+hpҡw5'q)٤>CTJHTԪrlqkWY&T$+KM<#2F3{2tM%a&IY6SF'vipIQyr(m~ќ^BQ5%jڤPL*&1@Ʌكm~$*]Pef"EQ6;㮰s;xKPEgWuegO$- lW:f%^va$ʌ E2 :(}ʨ{L%QX3Q|6mqz{a8+ y%N-*UE"ߔܖd^aG nL9G_n) #S5iO &4ϑr-GpNx\#JӦ@/V9PKR+'#ZS Dܸ֠ &bGYnble㗆 LH&#hqֆ.a'JUE / 8L&|/]qDR= "Z'Kgn^]LJ PsŭRWEN#bC~63&V$ W$>S&{;ӈqMFj0 PB< i-ٓ.6U_x:c^?IW(Y4V~3OXf{ 7ʏ*6g P$7 Lw]S +4M% Ʉy9T4Cm"pvhCt퇀Z~~#t%(aa7EwFSYWi}WBP99k+%o_/Xʕ*W1 )wH(%T$¬ 9MKoVHrf1y:}&*FllT`  p Ǔ#FȬ]|yUCߪjnI2>";"WWO&Y|ܺ_ChIMH'||NŒtLEsZn0  EEjaV.{4+Ζdp ֯-Hr Ξ6URCcﰍ#E&#U~~_ ATFR2 ߈J0| QS[,2@"lSY/e*3$( g@0nk&󎂂==k%D)^9c<=O;#106O`-/DhHߔ%3`PAzzTHb8]yF&bޢ77*7.?0"cvZTxn(fWjZcUSڎʰil$CFN%m',lb[ q jP ;U~mWî8 =3W \~#t=O\`ѭ~y:7 UA3th`3nR Vt^T}1dmgRk@U? gQ#_t629"%&EZ)/GެIbUh(y;My98L _g-'d&kuV?pn;&Dh`FT5 h{.&H}5%$︮X[E [v ̃mErgdۏ> B!˽PQ^2~$v(@ߡ +k&O(ϩŊ~[Ur&678ݷ2N" Xx,< Fǟ?̈S';!lmWpͺ dr^qǽvҕg;ĽTSWQ7JLZzfP/ i** ɚʸ–_ZyPS{,I_EY&fleolmE"#;`/7j~oX4N-bBك"}ۨ2W^=d{cu}7b}b"SR碢.l$mLWXR9_oCD.) :0S6YDYe:qaK(v Z/iUlC{^U\o՞>}KtMOݞwi-Ԫw^s.cr c쇻\|iimB1<k$JY;O'{~Oa(975k޷4_Eq/\ fyh'l|2NA_duG:EZQ~k={'7&OOkG t lÃV?[nwj`"lv؝C ّ>o -U!3Q>m>M R1\[^>♡zb$/4]\Rr,kimþ[)FmRm*9Gև,(#Zs.̎뮩ሆߓl@Udl٥Z[:;gWlUĭ&+:f[7a0lhW6qQ.CfddU@Tޓ.(nt?[WqZɔm0nͭ}`ECX"%LAfJK"q?ڙ(VwBx%U=҂nT.*DxEm?26ؔ[Y!8M~v|;! 9w~=JuV6ۼcYY3ɗq4V/7w 9YRP"c(u%w:07I&kߧ|W<1 HVۇt}%Q$pwj`kԕ>&͈NikkYU[pqjM!_7goO睓y1tc)9Nĸm^Eww 1;Bҝ%IYg֞m򉝤Ob>:+dD/oKM\Dryma޲yhM[#_$UKi)Y.I ~~Ge?į`sVɚ6?~)Z'd[~7՛ΕK$v. nl=,XJJ !%O Ks{=F='C`DĩR1R֍Ȓ2Kw{_u ^ C;TDY\Wi,XɉV mNHZj}kMGY_6a{{ų/%wۭ ͤ VkW2"kKJ""o焾IKa+[cW3+{zK='DF~E=u?%gmm<|r mKV?GFGoWow@採nö'/&eodCok;jKIؚk4$zw+J C>99zN0ʭcƧHwOkv+Uݕr2 טı 4kF_gk̒GR[uWG6D<&779yuEä́tDFF jR3 =u%!}}r>ڷ5{X8VM)+ʯI)H[>w Y%VV@onXZh3T$j[t1 arS{HQkk.U^7p#y[ʐοR{6ĿF tMhmi`șfjv77짧"l1m9&0Sڼ׊/ofriV̴Jt )>VEE3ZD'mIނy|Bޖ=xΑHZh`InOO՚R}L-# ŭU5"t,W2 <%DU} Bt̵h LC^:I^^ Қڜ6=LGcla_sw,ֽ=9G"iOcwck~noFuXLJ0oK񍆘D}hOXuQT/{VdYr+cքxru5K^iXF;)~˘O;UW J{C&60` @h$%`TCtM|Un4? Acxy7;Yq ,\PߥH}zoI[VV.ŃoX%예~11D]w{HYu0suVIEOݫ?E-ak+_h}w>"T{EuYYre˛fMApk -UQv1PzܪkFӲMU̴ȬeDL"-'2 D C3t־"`7IOYDl/ׯ ifpvpc9vd.DaA]R_rUCc4 R oF1[Չ 䓯ƔrҐޗXoڏDbi[g͉!bg\8.BҞ++Ee.g}[XNj!]!ؗRƱDns'=LȂ lԃ  PG̩hWcb"b؞g, ez2o â嘄YYۥż:z]'Ou-n%Gɑ( :]ֵH KՏGi7[GRlzZrLakNNq)A$XhU/^ [N~<Ĝ[[Y9A jGd\ؿ7ڒ\7> @K{*d[Xt5W%0V #xv@gs8D^r 9AvD4DݽV5艆͐gPQ#&* (MكGpA@AmJa3&Ln.;fŧή1}j3ל. . -+b`95U9vNMP (bJ-wyG]-^q +c s1nO,̉>ݟ'x3lusAFov_lonƒE =ʰ%#3C.!8{͹o 8b3(F {%+rK=ǹSұP=66ioxbjg,uĔ bWRiD?x*?;}Z  bi.&շBCsbpw@"l]1LKh{rftE$^G5վCEN:7\#F9FB\cˆFSEq׉m{A췷d72AW@uEvci/wm0d7{f` 8L2н# I 2lAǢP\o_ %g{z64s|#k8GG3}h%uiGFG@֗vmޜmi_WHDokWvsz'|԰bw9טk+V6ontw0? 5Ef(uK[<:w f 9qCM%?0{9 lRACS=x+쥘%%w=|n3YJ6W Z+^5hȱ3Bl-w66 ty2ʗpOOq$l r8>u.qAyÊem6 g'}9@~1_ջ~y(Zw|īoC6|Ǝ,Gj݇[r4+| #ÃF +rJl{4;hԂV\}uw:bxsJG9?Rݦ?C=`]Cse\ 5CQ]wO8U漭XY3I)+*,Yo {p &7A ,;B'Îhx#VLX-;&CQ/f J.AA91jh4v ]3*=\=QWpؑreoECM]ˮ'C?h<` _X»c`c ǘ(–KqsaѶ8#yuFd=m3^ o_:o 9Ӌ鰶ˁpB~ bgR|;,cWBmȩZ̩I wc $ϞٯZ{KZLSDXlñbS{"V\q<~⇐%,?AS<Ωf9vY!F°Â~=P&>B{\W5lV|9,-T4x5{♮W5m..*~N@!_fN: Ie;+߃"?Ha v Vo܅u R]3Tm9C`/??8}cg(*+6MJ&hi [3#(^[[ݕhЗ5=55+PݍajW]h5'1$n " `(2@1ehƞH~|Ir{_b @v"BAAd* 0L&3"/f,pm 2J rFmBT@4aSnyaF!}KD ྈ1^xDQ,>j R1ދ,Q MG`q T^zg@0y?8jH^m6zWxml˥i|b;c- ~,nҬF [̑/!6ƻe)Q(`L\^)Q˥\85+ҳ0ĢۥS[5;b8ujw*%`rPp `ՌETYmS%.2v'8e߱Fp+F ݕr'^mzxNwBJ3{a"L \P̝9#" 6P^K󊞗gTrP_(8\Ǣx s*~],K6_ahgꃜ կH!(e8AS40VUY &J e:F#w;>\`Y{ff` R>&- {p_/̴>?" dd@,|?" dd@   " @ ` n?" dd@   @@``PR    @ ` ` p>> f(    6  `}  T Click to edit Master title style! !  0D  `  RClick to edit Master text styles Second level Third level Fourth level Fifth level!     S  0 ^ `  >*  0¤ ^   @*  0Ǥ ^ `  @*H  0޽h ? 3380___PPT10. Default Design <(  <r < s *C"? r < s *C"? x < c $HbN  R < C *Abizzbuzz P` < c \A . logoYYR`TR`TY"`pPVH < 0޽h ? 33___PPT10i.+D=' = @B +7(K0   ` (  r  s *C"? r  s *C"? x  c $4N  R  C *Abizzbuzz P`j  6% @`^,$D 0 Social networking is a term used to describe a structure of individuals or organizations, that are tied by one or more specific types of interdependency2  Z?"0@NNN?NPp7,$ 0 <Valuesf3   Z?"0@NNN?N@p' ,$ 0 =Visionsf6   Z?"0@NNN?N0 p ,$ 0 @ Friendship  f4   Zo?"0@NNN?NP 7,$ 0 >Business  f1   Z?"0@NNN?N@' ,$ 0 ;Ideasf4   Z?"0@NNN?N0 `  ,$  0 >Religion  f:  ZD?"0@NNN?N D ,$  0 D You name it.     c \A . logoYYR`TR`TY"`pPVH  0޽h ? 33___PPT10.+FID' = @B DN' = @BA?%,( < +O%,( < +D' =%(Dz' =%(D"' =A@BB@BB0B%()?)?Di' =.17 BBBBBCM 0.0 3.43974E-6 L 0.0 -0.28476 *3>*B ppt_xB ppt_y=@0BBAApBBB<*D' =%(D+' =4@BB BB%(D' =1:Bvisible*o3>+B#style.visibility<*%(D' =-g6B fade*<3<*D' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*%(D' =-g6B fade*<3<*D' =%(pD8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<* %(D' =-g6B fade*<3<* D' =%(LD8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<* %(D' =-g6B fade*<3<* D' =%((#D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<* %(D' =-g6B fade*<3<* D' =%()D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<* %(D' =-g6B fade*<3<* D' =%(.D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<* %(D' =-g6B fade*<3<* D' =%(4D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*%(D' =-g6B fade*<3<*++0+ ++0+ ++0+  ++0+  ++0+  ++0+  ++0+  ++0+ +%K0   ,T (  , , 0C"?  (r , s *C"? R , C *Abizzbuzz P`! , 6 0,$ 0 ?In terms of online marketing, we can talk about the social web.,@0f , 6 0 ,$ 0 VThe  social web is a new breed of highly interactive, participatory, conversational websites that has arrived over the last few years. * , B n  D , Z?"0@NNN?N  ,$ 0 NSocial networking websitesfg , Z\?"0@NNN?N 4 ,$ 0 qSocial bookmarking websitesf  B , Z@ ?"0@NNN?N , ,$ 0 LContent sharing websitesfl  0  ,0 ,$D 0B , HD1?"0@NNN?N 0 B , TD1?"0@NNN?N P P B , Z?"0@NNN?N `  ,$ 0 LOr maybe all together? , c \A . logoYYR`TR`TY"`pPVH , 0޽h ? 33um___PPT10M.+>D' = @B D' = @BA?%,( < +O%,( < +D' =%(%(D' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*,%(D' =-g6B fade*<3<*,D' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*,%(D' =-g6B fade*<3<*,D' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*,%(D' =-g6B fade*<3<*,D' =%(pD8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*,%(D' =-g6B fade*<3<*,D' =%(LD8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*,%(D' =-g6B fade*<3<*,D' =%((#Dc' =4@BB*BB%(D' =1:Bvisible*o3>+B#style.visibility<*,%(D' =-g6B fade*<3<*,D' =+4 8?\CB#ppt_xBCB#ppt_xB*Y3>B ppt_x<*,D' =+4 8?bCB#ppt_y+.1BCB#ppt_yB*Y3>B ppt_y<*,D' =%('D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*,%(D' =-g6B fade*<3<*,+P+0+, ++0+, ++0+, ++0+, ++0+, ++0+, +FK0 4, 4(  4r 4 s *C"? r 4 s *C"?  4 c $PN<$ 0  R 4 C *Abizzbuzz P`  4 c \A . logoYYR`TR`TY"`pPVH 4 0޽h ? 33___PPT10z.+ D' = @B D' = @BA?%,( < +O%,( < +D' =%(%(D' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*4%(D' =-g6B fade*<3<*4+8+0+4 +BK0 k c  @ (  @r @ s *C"? r @ s *C"?  @ c $pN<$ 0  R @ C *Abizzbuzz P` @ Zt8 ?"0@NNN?N0,$ 0 pRecent study has shown that social networks may have more growth ahead, according from June 2007 web usage data.qq @ N?"0@NNN?NQ,$ 0 The study measured attention, defined as the percentage of all time spent online that is devoted to one site, and attention for MySpace jumped 20% in June 2007 from the previous month. 4 f @ NL?"0@NNN?ND ,$ 0 In fact, the top six social networks all saw increased attention, and the top 20 social networks received over 15% of all attention in June. $ @ N,?"0@NNN?N @ ,$ 0 yFor marketers, this matters in part because many social networkers are willing to host or pass along sponsored content. 2zfi8 8 @ c \A . logoYYR`TR`TY"`pPVH @ 0޽h ? 33g____PPT10?.+@CD' = @B D~' = @BA?%,( < +O%,( < +D' =%(%(D' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*@%(D' =-g6B fade*<3<*@DE' =%(D' =A@BB@BB0B%( )?)?D4' =.7 BBBBB9M 0.0 0.0 L 0.0 -0.3331 E*3>*B ppt_xB ppt_y=0BB<*@D' =%(XD8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*@%(D' =-g6B fade*<3<*@D' =%(4!D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*@%(D' =-g6B fade*<3<*@D' =%(,D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*@%(D' =-g6B fade*<3<*@D' =%(8D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*@%(D' =-g6B fade*<3<*@+P+0+@ ++0+@ ++0+@  ++0+@ ++0+@ ++0+@ +K0   0 Lj (  Lr L s *C"? r L s *C"?  L c $pgpN<$ 0  R L C *Abizzbuzz P` L N(o?"0@NNN?N0,$ 0 %The worldwide online population will grow to 1.5 billion in 2011, from 1.1 billion in 2006, according to JupiterResearch's "Worldwide Online Population Forecast, 2006 to 2011: Emerging Economies Catalyze Future Growth" report. The growth will put 22% of the world's population online in 2011. $&$U 0ix> L N?"0@NNN?N0 ,$ 0 TBrazil, Russia, India and China are expected to account for most of the growth. This is mainly because the online populations of the US, Canada, Japan and Western Europe are already mature. zffff L N?"0@NNN?N $ ,$ 0 wNorth America's share of the worldwide online population is actually expected to shrink to in the years in front of us.TxDf  L c \A . logoYYR`TR`TY"`pPVH L 0޽h ? 33___PPT10o.+jD+' = @B D ' = @BA?%,( < +O%,( < +D ' =%(%(D' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*L%(D' =-g6B fade*<3<*LDE' =%(D' =A@BB@BB0B%( )?)?D4' =.7 BBBBB9M 0.0 0.0 L 0.0 -0.3331 E*3>*B ppt_xB ppt_y=0BB<*LD' =%(XD8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*L%(D' =-g6B fade*<3<*LD' =%(4!D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*L%(D' =-g6B fade*<3<*LD' =%(,D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*L%(D' =-g6B fade*<3<*L++0+L ++0+L ++0+L ++0+L ++0+L +e"K0   @ P (  Pr P s *C"? r P s *C"? R P C *Abizzbuzz P`  P BLV pN<$ 0    P N<?"0@NNN?N0,$ 0 If MySpace was a country, it would be the 8th largest country in the world. Its annual profits are higher than some national budgets.B+ X  P Nܔ?"0@NNN?N,m,$ 0 About a fifth of adults have visited a social networking Web site, and an equal percentage of Internet users have done so in the past 30 days, according to a survey by Ipsos Insight. U 0N P Nl5?"0@NNN?N,$ 0 d0Ok, but where is social networking most popular?11P P N<?"0@NNN?N ,$ 0 f South Corea!  f$ P N|&?"0@NNN?N)  ,$ 0 :According to the study, half of all adults there have visited at least one of these sites in the past, and over half having done so in the previous 30 days. Roughly a quarter of Americans have ever visited a social networking Web site. 2P P c \A . logoYYR`TR`TY"`pPVH P 0޽h ? 33___PPT10.+D ' = @B D' = @BA?%,( < +O%,( < +D ' =%(%(D' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<* P%(D' =-g6B fade*<3<* PDE' =%(D' =A@BB@BB0B%( )?)?D4' =.7 BBBBB9M 0.0 0.0 L 0.0 -0.3331 E*3>*B ppt_xB ppt_y=0BB<* PD' =%(XD8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<* P%(D' =-g6B fade*<3<* PD' =%(4!D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<* P%(D' =-g6B fade*<3<* PD' =%(D' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*P%(D' =-g6B fade*<3<*PD' =%(D' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*P%(D' =-g6B fade*<3<*PD' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*P%(D' =-g6B fade*<3<*P++0+ P ++0+ P ++0+ P ++0+ P ++0+P ++0+P ++0+P +FK0 4,PT(  Tr T s *C"? r T s *C"?  T c $(PN<$ 0 r R T C *Abizzbuzz P` T c \A . logoYYR`TR`TY"`pPVH T 0޽h ? 33___PPT10z.+ D' = @B D' = @BA?%,( < +O%,( < +D' =%(%(D' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*T%(D' =-g6B fade*<3<*T+8+0+T +#K0    He (  Hr H s *C"? r H s *C"?  H c $0pN<$ 0  R H C *Abizzbuzz P` H Z|?"0@NNN?N0,$ 0 A study from Microsoft Digital Advertising Solutions, for example, Concluded that the advertising potential for social networking is: H N?"0@NNN?N ,$ 0 nStudy shows that 70% of social network users are prepared to include sponsored content on their personal page.$on  H N`?"0@NNN?N ~ ,$ 0 In the study, 68% of users said they had visited another Web site after seeing something on a friend's social network page. Just under half used a search engine to learn more and 35% had forwarded the space, ad or link to a friend. 4  H NX?"0@NNN?N ,$  0 JHUGE*0f0f  H c \A . logoYYR`TR`TY"`pPVH H 0޽h ? 33___PPT10.+4D:' = @B D' = @BA?%,( < +O%,( < +D,' =%(%(D' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*H%(D' =-g6B fade*<3<*HDE' =%(D' =A@BB@BB0B%( )?)?D4' =.7 BBBBB9M 0.0 0.0 L 0.0 -0.3331 E*3>*B ppt_xB ppt_y=0BB<*HD' =%(XD8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*H%(D' =-g6B fade*<3<*HD' =%(4!D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<* H%(D' =+4 8?RCBBCB#ppt_wB*Y3>B ppt_w<* HD' =+4 8?RCBBCB#ppt_hB*Y3>B ppt_h<* HD' =%()D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*H%(D' =-g6B fade*<3<*HD' =%(4D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<* H%(D' =-g6B fade*<3<* H+P+0+H ++0+H ++0+H ++0+H ++0+ H ++0+ H +7K0 D(  Dr D s *C"? r D s *C"?  D c $XpN<$ 0  R D C *Abizzbuzz P`B D Z?"0@NNN?NP ,$ 0 LServing ads based on ageE D Z?"0@NNN?N8 ,$ 0 OServing ads based on genderH D ZE?"0@NNN?N9 ,$ 0 RServing ads based on interestsF  D ZH?"0@NNN?NYh @,$ 0 PServing ads based on countryE  D Z?"0@NNN?NyP ` ,$ 0 OServing ads based on incomez  0   D Pp ` 0 ,$D  0B  D HD1?"0@NNN?N 0 B  D TD1?"0@NNN?N P P e D Z,)?"0@NNN?N   ,$  0 oMeaning that: You can serve an ad for all 23 year old males based in Serbia, interested in football with a net yearly income less than $10.000. You get to choose the type of ads to be served, and to choose the right model that fits you best.&f4'IdC D Z6?"0@NNN?N D ,$  0 M+ Contextual advertising?B D Zn?"0@NNN?N  ,$  0 L+ CPC / CPM / CPA Model?A D ZD|?"0@NNN?N  ,$  0 K+ Different ad formats? D c \A . logoYYR`TR`TY"`pPVH D 0޽h ? 33:%2%___PPT10%.+jiUD~"' = @B D9"' = @BA?%,( < +O%,( < +Dp!' =%(%(D' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*D%(D' =-g6B fade*<3<*DDE' =%(D' =A@BB@BB0B%()?)?D4' =.7 BBBBB9M 0.0 0.0 L 0.0 -0.3331 E*3>*B ppt_xB ppt_y=0BB<*DD' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*D%(D' =-g6B fade*<3<*DD' =%(|D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*D%(D' =-g6B fade*<3<*DD' =%(XD8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*D%(D' =-g6B fade*<3<*DD' =%(4!D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<* D%(D' =-g6B fade*<3<* DD' =%('D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<* D%(D' =-g6B fade*<3<* DD' =%(,D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*D%(D' =-g6B fade*<3<*DD' =%(0D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*D%(D' =-g6B fade*<3<*DD' =%(4D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*D%(D' =-g6B fade*<3<*DD' =%(8Dc' =4@BB*BB%(D' =1:Bvisible*o3>+B#style.visibility<* D%(D' =-g6B fade*<3<* DD' =+4 8?\CB#ppt_xBCB#ppt_xB*Y3>B ppt_x<* DD' =+4 8?bCB#ppt_y+.1BCB#ppt_yB*Y3>B ppt_y<* DD' =%(<D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*D%(D' =-g6B fade*<3<*D+h+0+D ++0+D ++0+D ++0+D ++0+D ++0+ D ++0+ D ++0+D ++0+D ++0+D ++0+D +K0 ` XL(  Xr X s *C"? r X s *C"?  X c $(p0 <$ 0  R X C *Abizzbuzz P` X N?"0@NNN?N:,$ 0 Reports show that the social networking sites accounted for a significant increase of the upstream visits to shopping and classifieds sites, compared to the the same time period last year. $ X N r?"0@NNN?N0,$ 0 According to the report, the shopping and classifieds sites that benefited the most from this type of visits were eBay, Amazon, Gateway, Wal-Mart and Craiglist X NP?"0@NNN?N/ 0p ,$ 0 With the growth of social networks, online retailers are expanding their focus beyond search to consider social networking sites as a source of additional traffic$ X c \A . logoYYR`TR`TY"`pPVH X 0޽h ? 33___PPT10o.+}D+' = @B D ' = @BA?%,( < +O%,( < +D ' =%(%(D' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*X%(D' =-g6B fade*<3<*XDE' =%(D' =A@BB@BB0B%()?)?D4' =.7 BBBBB9M 0.0 0.0 L 0.0 -0.3331 E*3>*B ppt_xB ppt_y=0BB<*XD' =%(pD8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*X%(D' =-g6B fade*<3<*XD' =%(LD8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*X%(D' =-g6B fade*<3<*XD' =%((#D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*X%(D' =-g6B fade*<3<*X++0+X ++0+X ++0+X ++0+Xr ++0+X +eK0 ^ V p \(  \r \ s *C"? r \ s *C"?  \ c $Gp<$ 0  R \ C *Abizzbuzz P`S \ N~?"0@NNN?N,$ 0 iNearly half of search marketers placed content on social networking websites, according to JupiterResearh. Respondents said they had "proactively placed content" on MySpace, YouTube, LinkedIn and other social networking sites. $>[E%  \ NX]?"0@NNN?N0,$ 0 6Marketers said they placed content on these sites to drive traffic, create brand awareness, sell directly and influence purchasing. 4 ff ff \ N ?"0@NNN?N0 0 ,$ 0 A recent study asked whether people had used the search function on SN sites: 77% of MySpace users and 78% of Facebook users had.  \ c \A . logoYYR`TR`TY"`pPVH \ 0޽h ? 33___PPT10o.+D+' = @B D ' = @BA?%,( < +O%,( < +D ' =%(%(D' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*\%(D' =-g6B fade*<3<*\DE' =%(D' =A@BB@BB0B%()?)?D4' =.7 BBBBB9M 0.0 0.0 L 0.0 -0.3331 E*3>*B ppt_xB ppt_y=0BB<*\D' =%(pD8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*\%(D' =-g6B fade*<3<*\D' =%(LD8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*\%(D' =-g6B fade*<3<*\D' =%((#D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*\%(D' =-g6B fade*<3<*\++0+\ ++0+\ ++0+\ ++0+\ ++0+\ +K0    ` (  `r ` s *C"? r ` s *C"?  ` c $DRrp<$ 0 r R ` C *Abizzbuzz P`= ` N0?"0@NNN?N:,$ 0 SAccording to latest studies, the biggest goal of viral marketers was to increase brand awareness (71%). Half of viral marketers also expected to drive online sales, and 44% hoped to drive offline sales. lQf1ff ` NL?"0@NNN?N0$,$ 0 eMore than 60% of viral ads initiated by advertisers are video, according to a study by Competitrack. ffU 0WcT ` N?"0@NNN?Np0^ ,$ 0 jConsumers often learn about videos from their friends. According to a 2007 survey by the Online Publishers Association, 43% of US online video viewers get videos by clicking links in e-mail messages from people they know. @YfgU 0Yv^  ` N??"0@NNN?N s ,$ 0 t@More than 83% of video uploaders, recommended things they liked.AA  ` c \A . logoYYR`TR`TY"`pPVH ` 0޽h ? 33g____PPT10?.+D' = @B D~' = @BA?%,( < +O%,( < +D' =%(%(D' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*`%(D' =-g6B fade*<3<*`DE' =%(D' =A@BB@BB0B%()?)?D4' =.7 BBBBB9M 0.0 0.0 L 0.0 -0.3331 E*3>*B ppt_xB ppt_y=0BB<*`D' =%(pD8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*`%(D' =-g6B fade*<3<*`D' =%(LD8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*`%(D' =-g6B fade*<3<*`D' =%((#D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*`%(D' =-g6B fade*<3<*`D' =%()D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<* `%(D' =-g6B fade*<3<* `+P+0+` ++0+` ++0+` ++0+` ++0+` ++0+ ` ++K0   d' (  dr d s *C"? r d s *C"?  d c $8p<$ 0  R d C *Abizzbuzz P`@ d Z8?"0@NNN?Nw,$ 0 JCreate brand awarenessB d Z(?"0@NNN?NX p,$ 0 LIncrease brand awarenessI d ZH?"0@NNN?Ny `,$ 0 SDrive direct & indirect traffic F d ZD_?"0@NNN?N ,$ 0 PDrive online & offline salesF d Zp7?"0@NNN?NX ,$ 0 PInfluence purchasing processE d ZdKr?"0@NNN?NX ,$  0 OIntentionally create a buzzC d Z?"0@NNN?N  ,$  0 MBack up product launchingD d Z(?"0@NNN?N  ,$  0 NApproach your target group d c \A . logoYYR`TR`TY"`pPVH d 0޽h ? 33___PPT10.+tλD#' = @B D' = @BA?%,( < +O%,( < +D' =%(%(D' =%(D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*d%(D' =-g6B fade*<3<*dDE' =%(D' =A@BB@BB0B%()?)?D4' =.7 BBBBB9M 0.0 0.0 L 0.0 -0.3331 E*3>*B ppt_xB ppt_y=0BB<*dD' =%(pD8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*d%(D' =-g6B fade*<3<*dD' =%(LD8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*d%(D' =-g6B fade*<3<*dD' =%((#D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*d%(D' =-g6B fade*<3<*dD' =%()D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*d%(D' =-g6B fade*<3<*dD' =%(.D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*d%(D' =-g6B fade*<3<*dD' =%(4D8' =A@BB BB0B%(D' =1:Bvisible*o3>+B#style.visibility<*d%(